Business Strategy in a Global Environment Case Study - 1

Business Strategy in a ball-shaped Environment - Case Study ExampleAs the discussion stressesSamsung erratic falls under the IT and Mobile Communications division. Currently, Samsung Mobile holds the leading position in the smart phone industry with a market place share of 23.7 %. The global smart phone industry grew by 27.2 % in the second quarter of 2014. The issue of units shipped has increased from 218.8 million to 281.5 million in a year in 2014. Samsung Mobile caters to a wide range of customer base, from budget conscious to premium consumers. The company holds the 13th rank in the deal 500 list with revenue of $ 208.9 billion.This paper highlights thatthe political scenario of a region puts significant effect on the business operations of a company. The sudden change in overseas business regulations is likely to alliance the business of multinational companies like Samsung. Moreover, large multinational companies become easy target politicians in their condition play. In 2005, politician Roh Hoe-Chan allegedly released evidences of illegal fund channelling by Samsungs chairman Lee Kun-Hee. Although the final exam verdict announced Samsungs chair man to be innocent, but as a closure of the long lasting law suit, the brand image of the company was hampered and it also broke the investors trust.The aversion between nitrogen Korea and South Korea has also emerged as a growing concern for Samsung. The companys massive production plant in Tangjeong, South Korea will be affected badly if North Korea attacks South Korea.